Many things motivate people to start businesses. Some are tired of corporate life, others see a way to conquer the world, and others still luck into a great business opportunity. The common thread among these people, regardless of motivation, is that they want to make money. However, because conventional wisdom tells new new business owners not to expect to make money early on, they rarely have a good picture of what kind of living they want from their business. This article provides good insight into answering that question, along with some tips on how to figure out what you want from your business in general.
(h/t NY Times’s “You’re the Boss” blog)