The Financial Flipside Podcast, Episode 15: Flat Hierarchy and Luxury Couches: Startups and Startup Culture


Facebook, Twitter, Airbnb, and Lyft all began life as startups, and their success has meant that the romance of rapid growth and multi-million dollar exits has permeated not only the world of business but almost every aspect of our daily lives. Popular business magazines draw readers in with breathless company profiles and promise that the morning routine or management style of this or that founder could transform your business too. Away from the office, television shows like Silicon Valley and Shark Tank have turned coding marathons and venture capital pitches into appointment viewing.

Where does our collective fascination leave businesses that don’t follow the startup model? Is there any real difference between startups and small businesses? What can they learn from each other? These are just some of the questions we tackle in this episode. Enjoy!

As always, we want to hear from you: tell us about your startup dreams, adventures in building a strong business culture, or even your favorite (or least favorite) entrepreneurship entertainment. We’re on Instagram, Twitter, and Facebook  @financeflipside, or you can email us at [email protected]

Mentioned on the show:’s history of startups

Are you running a startup or a small business? What’s the difference?

When does a business stop being a startup?

Homogeneity and diversity in tech startups

Flat vs. hierarchical business structures

5 startup founders discuss company culture

The myth of flat hierarchy in startups (opinion)

Do You Know Where Your Money Is? 3 Tips to Get Your Startup’s Finances in Order

Accounting 101 for Startups

5 reasons why small business owners shouldn’t ignore marketing

101 ways to market your small business and 40 more ideas for small businesses on a budget.

Startup writer and entrepreneur John Westerberg argues that most entrepreneurs should focus on building small businesses instead of startups

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